The trades have often been seen as a fallback rather than a first-choice career. But what if we challenged that narrative and recognized the skilled trades as a vital, dignified profession with immense opportunity? James Faulkner, President and Founder of Site Max Systems, brings decades of experience bridging technology and the trades to shed light on how we can elevate the workforce from within. His passion for creating environments where every worker feels respected and empowered makes him a leading voice in the industry’s transformation.