645 3rd St, Beloit, WI 53511
(608) 312-4324
The definitive leadership program for founders of trades, transportation, manufacturing, and companies ready to scale from $5-60M to $100M and beyond.
Congratulations. You’re a Winner. Now What?
You’ve built an incredible business—the kind of success most people only dream about. But lately, that success sometimes feels more like a trap.
- Are you working 70-hour weeks just to keep things running, while your team still waits for your approval on anything and everything new?
- Have new tariffs ramped up your business? Are you working out how to respond to business doubling overnight due to these changes?
- Does every single question, from the shop floor to the sales team, still end up on your desk?
- Do you feel like you’re constantly plugging holes in a ship instead of steering it toward a destination?
- Have you realized that the “do-it-all” grit that got you to $5 million or over is the very thing preventing you from reaching $100 million?
If so, you’re not alone. You’re experiencing a growth ceiling that can’t be broken with more hours, harder work, or even “smarter” work. It can only be broken with a new kind of leadership.
Introducing Growth Stage Founder Coaching
This isn't another generic leadership course built in a corporate boardroom.
The Growth Stage Founder Coaching is a hands-on, intensive coaching program designed exclusively for the unique challenges of leading a blue-collar business through its most critical phase of growth.
We provide you with the proven mindset shifts, strategic something, and leadership framework to transform your role from the company’s chief problem-solver to its visionary architect.
The Transformation
From Theory to Instinct, From Blueprint to Benchmark
This program is designed to create a fundamental shift in how your business operates and how you lead it. You become the company that everyone wants to work for—even you!
FROM: Chief Problem-Solver
TO: Visionary Architect
You’ll learn what to delegate, who to delegate to, and how to hold them accountable for results. You’ll finally free yourself from the daily grind to focus on the visionary work that no one else can do: finding the next big opportunity, building strategic partnerships, and shaping the future of your company.
FROM: Constant Firefighting
TO: Strategic Command
You’ll implement robust systems for communication, project management, and quality control. This creates consistency and empowers your team to handle challenges independently. You’ll finally have the freedom to take a two-week vacation, completely unplugged, confident that your business is running and growing without you.
FROM: Fearing Growth
TO: Scaling with Confidence
You’ll build a powerful second layer of command—a leadership team that thinks like owners. This structure makes growth predictable and profitable, allowing you to take on bigger contracts and expand market share, dramatically increasing the value of your company and securing its legacy for generations to come.
Who's This For?
This Growth Stage Founder Coaching is built for you if:
✓ You are the Founder or Owner of a Trades, Manufacturing, or Transportation Business.
✓ Your company’s annual revenue is between $5M and $60M.
✓ You’re leading a team or teams of more than 10 people.
✓ You feel trapped in the daily operations and know you’re the bottleneck.
✓ You are committed to building a senior leadership team you can trust to run the business.
✓ You want to build a valuable asset, not just a high-stress job.
How It Works?
Your Toolkit for Transformation
Weekly Group Coaching
60-minute live sessions with a cohort of your peers to solve your most pressing leadership and operational challenges.
Monthly 1:1 Strategy Sessions
Private 30-minute coaching calls with Traci to ensure you’re implementing the frameworks and getting results.
Private Leadership Community
An exclusive online hub for 24/7 discussion, resource sharing, and networking with other top-tier industrial leaders.
Proven Frameworks & Tools
Access to a library of templates for delegation, strategic planning, and building your leadership team.
Leaders Who Made The Shift and Love It!
Hear From Leaders Who Have Made the Shift
About Your Coach
Traci Austin, MPA, SPHR, SHRM-SCP, PCC
For over 15 years, Traci has worked in the trenches with founders and leaders of industrial and manufacturing businesses. She’s not a theoretical academic; she’s a practical strategist who understands the grit and challenges of leading in the blue-collar world. Traci specializes in helping successful founders navigate their most difficult transition: from expert doer to visionary leader.
