645 3rd St, Beloit, WI 53511
(608) 312-4324
You’re a master of your trade, but leading a team is a different skill entirely.
This is the coaching program for founders who want to stop managing tasks and start leading people. We’ll help you develop the mindset, communication skills, and confidence to build a self-sufficient team that you can trust, creating a culture that attracts and keeps great talent.
Are People Problems Draining Your Energy?
You started this business for freedom, but it feels like you've created a job where you're a full-time firefighter. The technical work is easy—it's the people part that's exhausting.
You avoid giving critical feedback because you don’t want the drama.
You feel like you’re nagging your crew to get the job done right.
You hire someone who seems great, only to see them underperform and quit a few months later.
You know you need to empower your team, but it feels like you’re the only one who truly cares about the results.
The hard truth is, your business can only grow to the limits of your leadership. It's time to grow your leadership.
The Transformation
From Boss to Leader
Imagine a business where your team takes initiative, solves their own problems, and operates with a true sense of ownership. This program is designed to create that shift.
FROM: Being the bottleneck for every decision
TO: Empowering a team that thinks for themselves
FROM: Avoiding difficult conversations about performance and expectations
TO: Communicating with confidence, clarity, and curiosity
FROM: A culture of “just get it done”
TO: A culture of excellence where people are proud of their work
Meet Your Coach,
Traci Austin
The Leadership Expert
Traci's expertise is in the part of business that costs most leaders the most: growing your leadership and growing your people.
She is a master of leadership dynamics, helping founders understand the hidden motivations that drive their team. Traci teaches you how to move from judgment to curiosity, transforming difficult conversations into your most powerful leadership tool.
She doesn’t offer generic management scripts. Instead, Traci gives you the foundational skills to understand different types of people, communicate in a way that inspires action, and build a magnetic culture where top performers want to stay. Her approach is about creating a company worth leading—one that gives you energy instead of draining it.
Who This Program Is For (And Who It's Not For)
We are looking for a specific type of leader who is ready for real change
This program is for you if:
✓ You’re a founder or owner in a trade or service-based business.
✓ You’re an expert at your craft but new to the art of leading people.
✓ You’re ready to learn how to have hard conversations effectively.
✓ You’re willing to do the personal work required to become the leader your team needs.
This is NOT the right fit for you if:
(X) You’re looking for a quick fix or a set of templates to solve your problems without changing your own leadership approach.
(X) You’re not willing to have honest conversations or try new ways of leading.
(X) You’re convinced your current team is the core problem and aren’t open to the idea that developing your leadership skills can transform their performance.
"Coaching with Traci Helped Me Shift My Mindset"
“I started coaching because I wanted to grow, but wasn’t sure how to move forward on my own. At one point, I felt completely stuck...Coaching with Traci helped me slow down, ask better questions, and uncover options I hadn’t considered before. One of my biggest breakthroughs has been shifting my mindset: realizing I don’t need to have everything figured out to take action. That shift alone has given me more confidence and clarity about my next steps.”
Sherner SumterFounder, Up Level Consulting
Details & Investment
This is an active coaching program where you will develop real-world leadership skills from day one.
Here’s Exactly What You Get:
Weekly Leadership Sessions:
60-minute group coaching calls focused on solving your most pressing people challenges.
Leadership Accountability Crew:
Your dedicated small peer group (2–3 leaders) for support, honest feedback, and accountability.
Monthly 1:1 Leadership Coaching:
A private, 30-minute session with Traci focused entirely on your growth as a leader.
Leadership Communication Toolkit:
Proven frameworks and mental models for delegation, feedback, and having difficult conversations.
Monthly
6 Months (Save 1 month)
12 Months (Save 2 months)
The next 12 spots are for founders who are ready to build a business that can thrive without them.
Every month you wait is another 30 days of preventable frustration
Every month you wait is another 30 days of preventable frustration
