Coaching for Leaders in the Trades and Beyond

Develop confidence, clarity, and capacity to lead your team without burning out.

People Strategy Coaching
(Executives)

From doing everything yourself to building leaders.

Structure: Weekly group + monthly 1:1 with Traci.

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Leadership Forge Coaching
(LDP Alumni)

From knowing the blueprint to living it every day.

Structure: Weekly group + monthly 1:1 with Traci.

Starting From Scratch Coaching
(Solopreneurs/Entrepreneurs)

From “doing it all” to leading with confidence and clarity.

Structure: Weekly group + monthly 1:1 with Traci.

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One-on-One Executive Coaching
(Professionals)

Focused, personalized coaching for accelerated growth.

Structure: 6-month weekly 1-hour sessions or Ten 30-minute sessions

Coaching Features

1:1 and Group Coaching calls focused on your BEING a leader.

Training on coaching tools that you can implement immediately in your organization.  

Structured coaching that gives you both experience being coached and tools to meet your goals. 

Community of HR Professionals with the goal of being their best leader at work and home.

Structured systems to support your success with coaching, tools, and resources.

From entrepreneurs to executives, coaching helps you shift from doing the work to leading with impact.

Human resource coaching to optimize business results

Coaching Benefits

Increased Productivity

Improved Work Performance70%
Improved Time Management57%
Improved Team Effectiveness51%

Positive People

Improved Self-Confidence80%
Improved Communication Skills72%
Improved Work/Life Balance67%

The best investment in your business is the growth of its leaders.

Grow personally.
Grow professionally.

“Become a better leader for your business. For you.”
~ Traci Austin, Professional Certified Coach
Talent Optimization coaching

Our coaching programs starts this Fall.

Frequently Asked Questions

How long is the program?

Each coaching program is offered as an annual experience, with flexible monthly or 6-month enrollment options. One-on-one coaching packages are available in 10-session or 6-month formats.

When does the next program start?

You don’t have to wait for a start date—coaching is ongoing and you can join at any time. Sessions run weekly, so you’ll be able to step in and start right away.

Is the course in person, online, or hybrid?

All programs are delivered virtually. This allows leaders across industries and locations to participate consistently, without travel.

Who leads the program?

Every program is led by Traci Austin, MPA, SPHR, SHRM-SCP, PCC, a Professional Certified Coach with 20+ years of leadership development experience.

Are there payment options?

Yes. You can choose a monthly plan or save by enrolling for 6 months or a full year. One-on-one coaching packages can be paid in full or discussed with our team for flexible arrangements.

What exactly do I get by joining this program?

You’ll receive weekly group coaching, monthly one-on-one sessions with Traci, and access to peer accountability pods (depending on the program). More importantly, you’ll gain clarity, confidence, and practical leadership skills to scale yourself and your team.

Who is this program for?

We have four coaching tracks:

  • Executive People Strategy Coaching: for executives and senior leaders.
  • Leadership Forge: for graduates of the Leadership Development Program.
  • Starting From Scratch: for entrepreneurs building their first team.
  • One-on-One Coaching: for leaders seeking a focused, personalized approach.
Is this program eligible for SHRM PDCs?

The coaching courses are not as they are not strictly HR content.   

I have to get approval from my manager, can we chat?

The keyway to gain approval is to bring forward the benefits to your manager and the organization.  If you would like to talk through how to present this, you can schedule a time here.